Rugby Theatre
Identity design for a leading UK theatre run by volunteers

Rugby Theatre is one of the best volunteer theatres in the UK. Their live shows are often compared to the quality of those performed in London’s west end. Their identity was in need of an update to reflect the outstanding theatre they produce.

The identity is modern, whilst retaining references to the history of the theatre through the use of a classic serif typeface. The R and T initials are united within a white circle to create a graphic ‘spotlight’. This allows simplicity of use and aids high recognition across the many marketing items the theatre produce.


Arts & Culture


Visual strategy

Creative direction

Logo design

Identity design


Website design

Stationery design



Design: Matt Berry

Photography: Martin Pulley

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