We created an identity design for a new start-up gymnastics school in Fulham, west London. Five Gymnastics school is an official member of British Gymnastics. Our thinking is based around the five main areas of learning for young gymnastics. As part of our approach to the identity design, we constructed a number 5 from five graphic elements. The graphics became a dynamic visual language and take on different visual forms. An expression of rhythm, movement, balance, elegance and flexibility. We created business stationery, marketing materials and a website. We provided Five with the tools to promote themselves in the local community, ensuring places quickly filled up. Within a year Five has expanded from one gym school to two locations in West London.
