Luxury Update
Identity design for the British School of Fashion’s luxury fashion network

Luxury Update is a network event for professionals working in the luxury fashion sector, set up by Tim Jackson, director of the British School of Fashion. They needed an identity for the event as well as digital invites and an editorial insights booklet to hand out. Their events take place at the impressive ME London hotel on The Strand.

We took a strong typographic approach to the identity. The logotype becomes a perfect type block as the words have the same number of letters. This also allows it to be stacked up in a more playful way for use on the editorial book covers.






Logo design
Editorial design
Digital design


Matt Berry
Tim Jackson
Louise Garczewska

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