Coloko is a summer footwear retail brand. They required a brand identity to fit with the fun nature of their product and the quirky brand name. We took a strong typographic and colourful approach. The identity is applied across all brand materials from stationery to packaging. For the design of the wordmark we took a standard typeface and reworked it so that the ‘Os’ were equidistant. This allows for more flexible and creative uses. It can be stacked up or become a repeat pattern with all the ‘Os’ interlocking. We created a vibrant colour palette and the wordmark can work in any combination of the colours.
