Injecting fun and colour

Brand identity design for a summer footwear brand


Coloko is a summer footwear retail brand. They required a brand identity to fit with the fun nature of their product and the quirky brand name. We took a strong typographic and colourful approach. The identity is applied across all brand materials from stationery to packaging. For the design of the wordmark we took a standard typeface and reworked it so that the ‘Os’ were equidistant. This allows for more flexible and creative uses. It can be stacked up or become a repeat pattern with all the ‘Os’ interlocking. We created a vibrant colour palette and the wordmark can work in any combination of the colours.

  • fashion-brand-identity-logo-packaging-pattern-typography-milton-keynes-london-9
  • fashion-brand-identity-logo-packaging-pattern-typography-milton-keynes-london-15
  • fashion-brand-identity-logo-packaging-pattern-typography-milton-keynes-london-10
  • fashion-brand-identity-logo-packaging-pattern-typography-milton-keynes-london-1
  • fashion-brand-identity-logo-packaging-pattern-typography-milton-keynes-london-11
  • fashion-brand-identity-logo-packaging-pattern-typography-milton-keynes-london-6
  • fashion-brand-identity-logo-packaging-pattern-typography-milton-keynes-london-4
  • fashion-brand-identity-logo-packaging-pattern-typography-milton-keynes-london-5
  • fashion-brand-identity-logo-packaging-pattern-typography-milton-keynes-london-12
  • fashion-brand-identity-logo-packaging-pattern-typography-milton-keynes-london-13
Project details
  • Booklet design
  • Leaflet design
  • Logo design
  • Packaging
  • Typography
  • Visual language
How can we help you?
+44 (0)7878 173 344
See more
Luxury fashion insights journal
British School of Fashion
Luxury fashion networking
British School of Fashion