Coloko
A colourful identity design for a summer footwear start-up

Coloko is a summer footwear brand. They required an identity to fit with the fun nature of their product and the quirky brand name. We took a strong typographic and colourful approach to the identity that is applied across all brand materials from stationery to packaging.

For the design of the wordmark we took a standard typeface and reworked it so that the ‘Os’ were equidistant, allowing for more flexible and creative uses. It can be stacked up or become a repeat pattern with all the ‘Os’ interlocking. We created a vibrant colour palette and the wordmark can work in any combination of the colours.

Sector

Fashion
Retail

Details

Logo design
Marketing materials
Packaging design
Art direction

Credits

Claire Berry
Matt Berry