A colourful identity design for a summer footwear start-up

Coloko is a summer footwear brand. They required an identity to fit with the fun nature of their product and the quirky brand name. We took a strong typographic and colourful approach to the identity that is applied across all brand materials from stationery to packaging.

For the design of the wordmark we took a standard typeface and reworked it so that the ‘Os’ were equidistant, allowing for more flexible and creative uses. It can be stacked up or become a repeat pattern with all the ‘Os’ interlocking. We created a vibrant colour palette and the wordmark can work in any combination of the colours.




Logo design
Marketing materials
Packaging design
Art direction


Claire Berry
Matt Berry