About The 92
The 92 is a football project about the unique character, culture and history of the 92 clubs in the Football League.
Why is a seaside club called the cherries? Why does the blue side of merseyside share the same name as a famous mint? Why did Middlesbrough claim the name smoggies?

It's surprising to learn about some of the existing facts and how they came to being and also things that are so far removed from what the clubs are today. Did you know that one of the richest clubs in the world was started by a northern railway company? The owners of an exhibition centre in south London started a football club so they could keep it open. The legendary German keeper Bert Trautmann was the first ever player in England to wear a branded football boot.
Designer, Matt Berry set himself the challenge to post designs based on one of the 92 clubs in the league on Instagram every day for 92 days. Each design is based on a fact about the respective club. It's an eclectic mix of typography and illustration. The end result will be a collection of all 92 clubs in one book.

Follow the project on Instagram: @dinkit